Brian D. Anderson

Brian Anderson is a Partner in Sheppard Mullin’s San Francisco office. He is Team Leader of the firm’s Advertising Team and Technology Transactions Team. And in 2016 the Daily Journal named him one of the top 40 attorneys under 40 in California.

Brian focuses his practice on transactions and counseling involving intellectual property, commercial (business-to-business) relationships, consumer (business-to-consumer) relationships, advertising, and data privacy.

He primarily works with consumer brands; retailers; ad agencies; technology platforms; and software, hardware, and technology services companies. Brian is also very interested in the sports industry and has worked with sportswear brands, leagues, teams, governing bodies, and other brands doing sports-related sponsorship, naming rights, and other marketing deals and activations.

Specialties:

•New product development & launch
•Strategic partnerships
•Monetization strategies
•IP & technology licensing
•Product distribution
•E-commerce
•Advertising & marketing
•Sponsorship & endorsement deals
•Data privacy
•International business

Clerkships

•Law clerk in the Summer Honors Program at the U.S. Securities and Exchange Commission

Honors

Top 40 Under 40, Daily Journal, 2016

Media, Technology and Telecoms, Legal 500, 2014-2019

Insights

Articles

•11th Circuit Reverses Summary Judgment Grant in TCPA Suit Against Medical Debt Collector, Cyberspace Law e-Bulletin, (January 2015)
•Online student privacy bill prompts debate, Daily Journal (March 2014)
•Dealing in Data: Business and Legal Considerations Respecting Data Transactions, Business Law News, the official publication of the Business Law Section of the California State Bar, Issue 4 (2012)
•The Law of Online Contracts, Media Law Resource Center Bulletin The Ins and Outs of Online Business (March 2011)
•FTC Behavioral Advertising Privacy Principles Extend Far Beyond Current Requirements, Media Law Resource Center Bulletin Digital Media & Comments on Frontiers in Internet Law (May 2008)
•adbriefs, Fall 2005 - present

Covering Your Ads Blog Posts

• Coronavirus: Are Spectator Bans the Worst Case Scenario for Brand Sponsors?, March 6, 2020
• FTC Workshop Provides Insight on Best Practices to Mitigate Informational Injuries, December 28, 2017
• Behavioral Advertising Company That Dropped “Zombie” Cookies Can’t Use Verizon’s Arbitration Clause To Avoid Class Action Lawsuit, October 30, 2017
• Deadline Approaching: Action Required by December 31 To Avoid Losing DMCA Safe Harbor Protection, October 25, 2017

Eye on Privacy Blog Posts

• Like a Butterfly, Will the CCPA Continue to Evolve? May 28, 2019
• Will CCPA’s Definition of Consumer Be Narrowed? April 11, 2019
• Year In Review: Eye on Privacy 2018, January 28, 2019
• 2019 is the Year of . . . CCPA? January 8, 2019
• The California Privacy Law Is Coming: What Should Your Company Do Now? September 5, 2018

Media Mentions

•ZEAVION Holding's $127.5 million acquisition of Gymboree Play & Music
Law360, 07.01.2016
•Rise of Robots Brings Questions of Liability
Daily Journal, 01.23.2014

Speaking Engagements

•Information Insecurity, Technology and Law Forum (2018)
•The Mobile Natives: Reaching Young Consumers, Mobile Media Summit San Francisco: Apps and Ads (2015)
•An Invisible Enemy: Cyber Risks and Security, USC Corporate Governance Summit (2014)
•Privacy vs. Relevancy: How to Get Both, Mobile Media Summit San Francisco: Apps and Ads (2014)
•Privacy and Data Security Considerations for Consumer Internet Companies in Both Site Operation and Commercial Deals, SVForum (2012)
•Legal Issues with Advertising/Marketing Using Social Media, ACCA-SoCal In-House Counsel Conference (2012)
•Legal and Business Considerations of Mobile Social Media and Mobile Marketing, Social Media Legal Risks and Strategies Summit (2011)
•Legal Issues with Advertising/Marketing Using Social Media, ACCA-SoCal In-House Counsel Conference (2011)
•The Business and Legal Considerations of Cloud Computing, Law.com Panel (2010)

Events

•Navigating Complex Legal Issues Resulting From COVID-19: What Retailers Need to Know
via Zoom, 03.18.2020

•Technology and Law Forum
Information Insecurity Panel, 11.13.2018

•Emerging Trends in Robotics: A Panel Discussion
06.22.2015

•Digital Future of Finance: Reinventing the System
Presented by Runway and Sheppard Mullin, 06.09.2015

•Digital Law Forum - Storm Clouds: Preventing and Managing Security Breaches
Kellogg Auditorium at Silicon Valley Bank, 01.30.2013

•The Intersection of Sports and Technology
Sheppard Mullin Palo Alto Office, 10.04.2012