Craig Cardon

Craig Cardon sits on Sheppard Mullin's Executive Committee and serves as Practice Group Leader of the Privacy and Cybersecurity Practice. He also serves as the International Liaison for the firm’s China offices.

Areas of Practice

Craig enjoys a broad advertising, data privacy and ecommerce focused practice. He primarily represents brands, retailers, ad agencies, ad networks, technology platforms and other business involved in advertising, marketing and the data associated with it.

Craig provides regular advertising review for some of the largest retailers and consumer product manufacturers in the country. He regularly litigates false advertising and privacy class actions (including breach-related litigation), competitor comparison claims and trade secret claims. Craig has defended numerous landmark privacy and advertising class actions, including defeating cases of first impression under California’s Shine the Light law, Anti-SPAM law, the Club Card Act, gift card laws and Song-Beverly Credit Card Act. He has represented dozens of brands in cases around the country related to the collection of data and targeted advertising. He has defended FTC advertising enforcement actions through trial and regularly appears before the NAD (National Advertising Division).

Craig and his team handle data transactions, ecommerce fulfillment deals, international brand licensing and distribution arrangements. He has particular expertise in assisting retailers and brands in establishing and managing retail and distribution relationships in China and elsewhere in Asia.

Outside of the advertising context he has advised the Japanese government on anti-counterfeiting legislation, represented the Motion Picture Association and advised film studios on the intellectual property implications of new technologies. Much of his practice is devoted to disputes over media content and media distribution technologies. His content litigation experience, in addition to state and federal court litigation, encompasses domestic and international arbitrations, including IFTA arbitrations. Craig has created and overseen international anti-grey market and anti-counterfeiting programs for some of the world’s largest consumer product manufacturers and best known fashion brands.

Honors

Future Star, Benchmark Litigation, 2019-2020

Top Cyber/Artificial Intelligence Lawyers, Daily Journal, 2018, 2019

Leading Lawyer in America, Lawdragon 500, 2018

Incident Response 30, Cybersecurity Docket, 2016

Litigation Star, Benchmark Litigation, 2015-2018

Retail and E-Commerce, MVP, Law360, 2015, 2016, 2017, 2018

Media, Technology and Telecoms, Legal 500, 2010-2017, 2019

Best Lawyer in America, Best Lawyers, 2008-2020

Privacy MVP, Law360, 2014

LA's Most Influential Digital Media and E-Commerce Lawyer, Los Angeles Business Journal, 2014

Emerging Law Firm Leaders in California, Daily Journal, 2013

20 To Watch Under 40, Daily Journal, January 31, 2007

Insights

Articles

Eye on Privacy Blog Posts

• Turn On the Camera Part Three: Fulfilling CCPA Training Obligations in the Face of COVID-19, March 13, 2020
• Turn on the Camera Part One: Keeping Your Privacy Compliant Efforts Moving Forward in the Face of COVID-19, March 11, 2020
• Modifications Under CCPA To Receipt of Consumer Requests, October 3, 2019
• What To Do About Employees Under CCPA: An Update, September 19, 2019
• Like a Butterfly, Will the CCPA Continue to Evolve? May 28, 2019
• Ding Dong the CCPA Private Right of Action is (Mostly) Dead!, May 17, 2019
• Will CCPA’s Definition of Consumer Be Narrowed? April 11, 2019
• Year In Review: Eye on Privacy 2018, January 28, 2019
• 2019 is the Year of . . . CCPA? January 8, 2019
• The California Privacy Law Is Coming: What Should Your Company Do Now? July 25, 2018

Fashion and Apparel Law Blog Posts

• Coronavirus And The Retail Industry: Pricing and Advertising Issues, March 5, 2020

• Coronavirus And The Retail Industry: Delivery Issues, March 5, 2020

• Coronavirus And The Retail Industry: Customer Interactions and Safety, March 3, 2020

Media Mentions

•Split 9th Circ. Nixes Bid For Williams-Sonoma Customer List
Law360, 01.13.2020
•5 Cybersecurity And Privacy Cases To Watch: Midyear Report
Law360, 07.30.2018
•Google Privacy Case To Test Limits Of Novel Settlements
Law360, 04.30.2018
•Retail Legislation And Regulation To Watch In 2017
Law360, 01.02.2017
•Retail MVP: Sheppard Mullin's Craig Cardon
Law360, 12.20.2016
•ZEAVION Holding's $127.5 million acquisition of Gymboree Play & Music
Law360, 07.01.2016
•Retail MVP: Sheppard Mullin’s Craig Cardon
Law360, 11.16.2015

Events

•Smart Retailing: Legal and Business Issues Regarding The Use Of Biometric and Behavioral Data In Real World Retail Environments
RILA Retail Law Conference 2019, October 16-18, 2019

•The California Consumer Privacy Act: What It Means for Companies Doing Business in California
TerraLex Webinar, 09.17.2019

•Retail's Top 5 Legal Trends & Issues Webinar
05.09.2019

•California Consumer Privacy Act
The Southern California Association of Corporate Counsel's In-House Counsel Conference, 01.31.2019

•Omni Channel Dreams and Nightmares
ANA/BAA Marketing Law Conference, 11.09.2018

•Privacy. Security. Risk. 2016
Presented by the IAPP Privacy Academy and CSA Congress, San Jose, CA, 09.2016

•Retail's Tectonic Digital Disruption: What Every Retailer Needs to Know to Survive and Compete
Sheppard Mullin New York, 06.15.2016

•CYBERSECURITY: What Every Lawyer Needs to Know to Protect Their Firms and Clients
10.16.2015