Mr. Jason Erik Mueller

Jason Mueller is a partner in the Intellectual Property Practice Group in the firm's Dallas office. He serves on the Diversity and Inclusion Committee and is Leader of the Veterans at Sheppard affinity group within the firm.

Areas of Practice

Jason provides strategic business counseling on intellectual property and advertising issues, and he is particularly experienced in trial and appellate matters concerning copyright, trademark, trade secret, patent and false advertising cases.

As lead trial lawyer, Jason tries cases before juries in the Eastern, Northern and Southern Districts of Texas to verdict. Outside of Texas, he serves as lead trial counsel in courts of California, New York and several other states, representing some of the world’s leading entertainment, energy, healthcare and building products companies.

Jason's trial experience informs the practical advice and counsel he delivers to clients on intellectual property and advertising issues. Beyond the courtroom, Jason leads an IP due diligence team, represents clients before the U.S. Patent and Trademark Office and the Trademark Trial and Appeals Board and defends claims or investigations initiated by the Federal Trade Commission, the Texas Attorney General’s Office, the New York Attorney General’s Office and several AG offices in California.

Jason also handles all aspects of advertising and marketing law, including sweepstakes, contests, raffles and other promotions. He performs regulatory compliance reviews and develops and institutes compliance programs to manage risk related to advertising, social media initiatives and content management and acquisition. His team reviews national print, radio and television advertising campaigns and issues opinions relating to the adequacy of claim substantiation. The advertising review team is experienced in serving as primary, overflow or escalation counsel for the review of advertisements.

Honors

Best Lawyers in Dallas, D Magazine, 2020

BTI Client Service All-Star, Intellectual Property, 2016

Texas Rising Star, Texas Monthly Magazine, 2010, 2012, 2015

2000, Honorable Discharge, U.S. Army, Infantry NCO

Insights

Articles

•All in a Day’s Work from Home: How to Successfully WFH
Texas Lawbook, 03.30.2020
•Offering Promotions For Facebook Likes
Law360, 12.23.2011

Covering Your Ads Blog Posts

• California’s Fair Pay to Play Act: This is Only The First Quarter, October 4, 2019

Media Mentions

•Seven criteria to help leaders determine if a task should be delegated
Dallas Business Journal, 04.15.2020
•Jared Sine Leads Match’s ‘World Class’ Legal Department
The Texas Lawbook, 01.23.2019
•Atty Fees Chopped By $1.6M In Energy Newsletter IP Suit
Law360, 08.01.2018
•Movers & Shakers Feature
The Deal, 04.20.2018
•Sheppard Mullin Opens Dallas office
World Intellectual Property Review, 04.17.2018
•Sheppard Mullin opens up shop in Dallas
World Trademark Review, 04.17.2018
•Sheppard Mullin Enters Texas Market With Dallas Office
Law360, 04.16.2018
•Sheppard Mullin Officially Opens Dallas Office
The Texas Lawbook, 04.16.2018
•Sheppard Mullin Launches Dallas Office
Texas Lawyer, 04.16.2018
•5 tips for Crafting Ads that Pass FTC Muster
Law360, 08.23.2013
•Craigslist's Claims Trimmed in Real Estate Listings Row
Law360, 04.30.2013
•Hostess Brands Look Appetizing to Rivals, PE Firms
Law360, 11.16.2012
•3Taps Lodges Antitrust Claims in Craigslist Copyright Row
Law360, 09.25.2012

Speaking Engagements

•Speaker, Mine, Yours and Theirs: IP Concerns for Event and Trade Show Organizers, Expo! Expo! IAEE's Annual Meeting & Exhibition, December 13, 2018
•Speaker, “Retail Prize Promotions: How to Run Successful (and Legal!) Contests, Sweepstakes, and Giveaways,” RILA Retail Law Conference, October 11, 2018
•Speaker, “Protecting and Enforcing Your Brand in the Intellectual Property Domain Name and App Arenas,” The 2017 ANA/BAA 39th Marketing Law Conference, November 13-15, 2017
•Speaker, Enforcing Trademarks & Protecting Your Brand, The 2016 ANA/BAA 38th Marketing Law Conference, November 9-11, 2016

Events

•Restaurant Law Center 2019 Restaurant Legal Summit
October 23-25, 2019

•Retail's Top 5 Legal Trends & Issues Webinar
05.09.2019

•2018 ANA/BAA 40th Marketing Law Conference
11.2018

•Retail Law Conference
Retail Industry Leaders Association, October 10-12, 2018